For anyone buying traffic
A tool directory, platform reviews, campaign case studies and an ROI calculator, to check before you pick a traffic source or a tool, or launch a campaign.
Browse the tools →Affnomy launched in September 2026. It publishes a tool directory, platform reviews and campaign case studies for affiliates and media buyers and for Chinese teams looking for traffic abroad, and helps international ad networks, CPA networks and ad-tech tools reach Chinese customers going global. Founder Peter has worked in advertising since 2015 and independently since 2019; he still buys media every day.
Every review and case study comes from real campaigns, and the facts in each review are checked against official pages. The compass stands for navigation: finding your way through traffic sources, tools and playbooks.
A tool directory, platform reviews, campaign case studies and an ROI calculator, to check before you pick a traffic source or a tool, or launch a campaign.
Browse the tools →We localize your case studies and product updates into Chinese and publish them on WeChat, X, WeChat Channels and affnomy.com, in front of Chinese customers going global.
How we work →Peter的投放之路 on ZSXQ is a paid community: playbooks, case studies, SOPs and member-only platform deals.
About the community (in Chinese) →BoxSPY collects the ads your competitors are running now, with creative, copy and landing page side by side. Filter by country and see which ads have run longest.
Learn more →
Daily eCPM by country and offer, so you can see where it is rising and where it is falling.
Learn more →Founder of Affnomy
Peter entered advertising as an intern in late 2015 and has worked independently since 2019, in affiliate marketing and media buying. As of 2026 he has spent over $1M on a single traffic-source account, and he still buys media every day. He runs the tests, writes the drafts and checks the numbers behind Affnomy’s reviews and case studies.
Entered advertising as an intern, working on reports and Facebook creatives before moving into campaign buying.
Related article →Started sharing campaign work on WeChat and building a knowledge community.
Left his job to work independently. Pop and Push campaigns became much of the work over the following years.
Related article →Began posting on X, returned to WeChat in September and restarted the community in October.
Related article →Buying now focuses on Facebook, with Claude Code for ad automation; Affnomy launched in September.
Related article →Promo codes are not public. Pick a deal, leave your account and a way to reach you, and Peter will send it there.