AFFNOMY / MEDIA BUYING

Media buying ROI calculator

Enter your campaign numbers to estimate profit, ROI and the highest bid you can pay to break even.

The starting values are examples. Replace them with your own.

Inputs

Billing model

Spend ($)

CPM ($) bid

CTR (%)Also used to estimate impressions in CPC mode.

CR (%)

Payout ($)

Target ROI (%)

Impressions—

Clicks—

Conversions (estimated)—

Revenue—

Profit / loss—

ROI—

CPA—

EPC—

eCPM—

Highest CPM at break-even—

Highest CPC at break-even—

CR needed to break even—

Highest bid for target ROI · CPM—

ROI = (revenue − spend) ÷ spend × 100%；CPA = spend ÷ conversions；EPC = revenue ÷ clicks。

Break-even CPC = CR × Payout; break-even CPM = CTR × CR × Payout × 1,000. Percentages are converted to decimals first.

Figures are estimates based entirely on the values you enter. Actual results can differ.