Playbooks 25
From landers and A/B testing to arbitrage and vertical-specific playbooks.
Articles are written in Chinese. Titles and summaries are translated; each article page links to the full Chinese original.
MVAS: An Evergreen Vertical, So Why Do Beginners Always Lose Money?
Anyone in our industry has heard the name MVAS at some point.
Read more →A Hot Traffic Arbitrage Project I Got Working in One Month
Since I resumed writing my WeChat Official Account last year, advertisers have steadily reached out about collaborations. The main topic, though, is ProPush Constructor, the traffic arbitrage project I took from 0 to 1, and its new built-in AI Assistant that generates landers without using your own AI tokens.
PlaybooksBrand Bidding: A Rite of Passage on Google Ads
Last month I wrote about eCom Listicles; today it's the other path most affiliates on Google Ads have tried: Brand Bidding.
PlaybooksEmail Marketing: One of the Real Passive Income Streams in Affiliate
When I mentioned Lifetime Commission as a form of passive income a while back, many people running offers were interested.
PlaybookseCom Listicles: The Most Beginner-Friendly Play I've Seen in 2026
A question several newcomers have asked me lately: I hear Pop makes it easy to lose money and hard to win, so what else suits beginners?
PlaybooksWhy Your Campaigns Keep Crashing: Maybe the Opposite of What You Think
Every media buyer has lived this: a campaign starts to pick up, so we rush to add creatives, adjust bids, add targeting, cut zones and swap offers, and then it crashes.
Playbooks10 Years into Media Buying, I Found Where Real Passive Income Hides
Media buying has always had one pain point: when the traffic stops, the income stops with it.
PlaybooksStill Don't Know Affiliate in 2026? How It Makes Money, in 3 Minutes
Last week a friend who runs an independent e-commerce site asked me what this Affiliate thing I talk about every day actually is, and whether it's the same as Taobao affiliate marketing.
PlaybooksBuild Your Own Survey Lander: An Arbitrage Play
ProPush recently launched a new tool, Constructor: essentially a customizable arbitrage page builder that gives you far more freedom than Zeydoo Survey itself, and plays differently too.
PlaybooksA Daily-Payout Affiliate Network I Recommend + Double 12 Perks
For Double 12, here are a few genuine perks (no strings attached) that I think will help newcomers and some friends.
PlaybooksDating Offers: The Basics (Part 1)
This one is about dating offers. Why? I promised a few WeChat Official Account followers I'd cover it when I had time, and I hope it helps.
PlaybooksA Money-Making Campaign on Autopilot in Two Days: AI Optimization
'AI optimization' here means a traffic source's Smart eCPA: set an achievable eCPA target, fund it, and the machine optimizes for you. Traffic sources have offered smart optimization since 2015, yet few people around me use it (Facebook aside), so I test it on Zeropark.
PlaybooksAffiliate Networks vs. Direct Advertisers: Which Suits You?
It opens with a tiered discount on my '2018 Affiliate Media Buy' course, then weighs affiliate networks (fast payouts, beginner-friendly, plenty of offers, but lower payouts, extra redirects and shaved conversions) against working directly with advertisers.
PlaybooksNetwork COD vs. Building Your Own COD Channel: Which Do You Choose?
Following my earlier posts on e-commerce COD, today I compare running COD offers from affiliate networks with handling the whole chain yourself: sourcing, logistics and ad buying.
Playbooks2018 Passive Income: An Amazon Niche Site from 0 to 1 (Part 1)
This article walks through the whole niche-site process in five points, and nearly 50 common niche-site Q&As are available in my community.
PlaybooksHow to Launch Your First Profitable Campaign on Zeropark (Part 2)
People have long asked where Part 2 of my Zeropark tutorial went. Part 1 covered targeting and caveats; Part 2, on optimization methods, was first shared only in my community and is now published at the request of newer members.
PlaybooksHow to Cash In on the World Cup
Before the Dragon Boat Festival I started gathering World Cup materials: banner designs, multilingual LP translations and offers (mainly football sweepstakes, gaming and casino), making as many creatives as possible so I could swap them easily.
PlaybooksA Reliable COD Affiliate Network I Recommend
In my earlier case study on picking a COD weight-loss product, I said I'd recommend a network once I got paid, and I can also help anyone who needs to apply.
PlaybooksSplit A/B Testing as I Understand It (Part 2)
Continuing the A/B testing post from a few days ago (meant for the next day, but I got busy), here's more on split testing while my campaigns wait for approval.
PlaybooksSplit A/B Testing as I Understand It
When you work with piles of data every day, A/B testing is unavoidable. Here's split A/B testing as I understand it, and how it fits into day-to-day data work.
PlaybooksLanding Page Optimization (Part 2): Detecting the Visitor's Language
Community members often tell me their LP click-through rate is too low and they don't know how to raise it.
PlaybooksJavaScript Snippets to Quickly Boost Landing Page CTR and Conversions
A set of ready-to-use code snippets for landing pages: mobile viewport and noindex meta tags, alert pop-ups, visitor geolocation, day and time-of-day text, a countdown timer, and a click-anywhere redirect.
PlaybooksLanding Page Optimization: Improving Click-Through Rate (CTR)
My earlier LP tips covered load speed: compressing images and JS, keeping code lean, formatting link replacement and so on. This post adds two more: build LP angles around trending topics from Google Trends, and show visitors their real device and location to boost credibility.
PlaybooksSweepstakes Part 2: Strengthening the LP, the Key Step from 0 to 1
Part 1 covered a specific case, optimizing traffic source, offer and targeting (details in my community or the previous post). This part focuses on the landing page: fast loading, rewriting spied copy around the product and trending topics, and adding urgency.
PlaybooksHow to Launch Your First Profitable Campaign on Zeropark (Part 1)
It opens with a quick preview of the posts coming over the next few days. Part 1 then covers the Zeropark basics: its PPV and Redirect (Zero Click) traffic, campaign settings, and which offer types suit each.
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