Case Study: 60% of Revenue from Pakistan, $1,989 Net on Facebook

Case Studies · Issue 7

Hi, I’m Peter.

This issue’s case comes from Zeydoo’s official blog: a media buyer with four years in the business who moved from Pop to Facebook ran 30 days with a small team and sent all of his Facebook traffic to Clickbox Fixed CPL offers.

Last issue was about a landing page that lost more money with every change. This one goes the other way: how a combination that works was put together.

$7,365

30-day spend

$9,354

Total revenue

$1,989

Net profit

27%

ROI

Campaign setup

Data from Zeydoo’s official blog, published September 17, 2026

01 Why he moved his traffic

Here is why he moved his traffic to Clickbox, in his own words:

I’d had enough of cap limits and slow payouts elsewhere.

The math of Fixed CPL is simple: the money goes to Facebook, where you pay for impressions and clicks; the revenue comes from Zeydoo, and the price of a lead is fixed.

With a fixed price per lead, your daily profit comes down to two things: how much a lead costs to buy, and how far the volume can scale.

Caps limit the second one.

Fixed CPL happened to fit the way he likes to run ads. The official write-up sums it up in three points:

• Conversions are almost instant, so Facebook’s algorithm learns faster;
• The payout is fixed, so the math is simple, and you can usually tell on day one whether a campaign makes money;
• The system automatically pushes the best-performing offer in each country, so you don’t have to sit there swapping offers.

A fixed payout and no volume cap: your daily profit depends only on what you pay for a lead.

02 Sixty percent of the revenue from one country

Three countries: Pakistan, Bangladesh and South Africa, all Tier-3.

The reasons are simple: cheap traffic, big volume, and local users respond quickly to prize-style offers.

But the revenue wasn’t spread evenly. 60% of it came from Pakistan alone.

His approach was to work one country through properly first, then expand.

Once one country is dialed in, you have a reference for creatives, landers and budget pacing, so when you move to the next country you at least know where to start adjusting.

Working one country through is worth more than spreading a little across a row of countries.

03 Android only, and a lander built for slow connections

He only targeted Android, where his offers converted much better.

In front of the offer he put a pre-lander with one requirement: it has to open instantly even on a slow mobile connection.

Clickbox itself is done in two taps, so how fast that first page opens decides how many people are left to reach the offer page.

Postbacks go through S2S: Zeydoo sends conversions straight back to Facebook.

Facebook’s bidding runs on conversion data. If the postback breaks, the system doesn’t know who actually converted and can only guess from clicks.

The page has to open instantly, and the postback can’t break.

04 Selfie videos beat polished creatives

The creatives are the most interesting part of the whole case.

What worked

Selfie-style UGC videos

Quiz-for-a-prize banners

Urdu and Bengali

What lost

Polished ad films

Casual selfie videos did much better than polished ad films.

The longest-lasting creatives were the quiz-for-a-prize banners, the “answer two questions and you could win” kind. They burned out the slowest.

With a quiz-for-a-prize image, one tap takes you straight into the quiz: the image and the page are about the same thing.

The Clickbox interactive page

I wrote this in issue 2 as well: the copy and the creative should show the same scene. When they match, users interact, comment and leave reactions, and that engagement gives the ad extra weight in the auction.

He localized too: Urdu for Pakistan, Bengali for Bangladesh. Speaking the local language clearly lifted engagement.

Creatives that look shot by locals matter more than polish.

05 Start at $50, know within 24 hours

The testing rhythm was blunt:

STEP 1

Launch

Start several small campaigns, $50 each.

STEP 2

Cut

After a full 24 hours, shut down the ones losing the most.

STEP 3

Double

Double the budget on the profitable ones.

STEP 4

Scale

After that, raise budgets in small steps instead of big jumps, following Facebook’s own scaling advice: the daily budget went from $250 to $700 at peak.

Test small, cut fast, double the winners.

06 Four takeaways

01 Work one country through first

Don’t spread yourself thin. Get one GEO running smoothly before expanding to the next.

02 Make sure the pages are fast

A pre-lander that opens fast and a clean tracking setup are both money you earn back.

03 Keep creatives fresh

Tier-3 users tire of ads quickly. Swap images and videos every week.

04 S2S postback is a must

Zeydoo and Facebook have to talk to each other, so the algorithm knows who is really converting.

07 My take

This case feels familiar.

Last December I ran 5 Zeydoo Clickbox campaigns on Facebook in South Africa, at a blended ROI of 27.5%. That case is in issue 2.

Dashboard data for my 5 campaigns at the time (December 2025, South Africa)

This media buyer ran South Africa too, and his ROI was 27%, almost the same.

Back then I wrote one line: the stability of a payout matters more than its absolute value.

Fixed CPL with no cap solves exactly that. The payout doesn’t jump every week, and the volume doesn’t get cut off halfway, so Facebook’s model can keep learning.

There is one difference. Back then I ran three Clickbox offers in the same vertical at once and set the traffic weights myself based on CR and payout stability, moving volume away from whichever one dropped.

If you want to try it after reading this, filter the Clickbox offers in your Zeydoo dashboard and look at the payouts and the GEOs that are open.