Voluum
Cloud ad tracking and conversion attribution platform
Use it for
Cloud ad tracking and conversion attribution platform
Best for
Affiliates, agencies, iGaming operators and in-house marketing teams.
How you pay
Monthly or annual subscriptions in individual and business tiers, based on event volume and features; Automizer is billed separately by tracked ad spend.
What it is
Voluum is a cloud-based ad tracking and conversion attribution platform that collects data from native, pop, push, search, social and other channels in one place. It supports S2S postbacks, sends conversions back to platforms such as Google and Meta, and adds AI traffic distribution, automation rules and MCP access for AI assistants.
Key features
- S2S postback tracking, including upsells and custom conversion types
- Traffic Distribution AI routes traffic to better-performing landers and offers
- Automizer: change bids, pause ads, sync costs and set rules from inside Voluum
- Anti-Fraud Kit to detect invalid and bot traffic
- Workspaces, white-label shared reports and MCP access for AI assistants
How Peter uses it
In 2018, Voluum was one of the trackers I used most. What I liked was that it pulled all my Zeropark data via API, so I could see the spend for each browser type right inside Voluum.
From an earlier article (Chinese, on WeChat): 这些年用过的追踪系统，到底哪家强？ ↗ · 2018.05.19
New articles and quick notes from Peter.
Related articles 2
Mentioned in 2
Sources: Voluum website. Details can change — check the official site before you sign up.
The Voluum name and logo belong to their owner and are used here only to identify the product. To correct or remove this page, email support [at] affnomy.com.