Voluum

Cloud ad tracking and conversion attribution platform

What it is

Voluum is a cloud-based ad tracking and conversion attribution platform that collects data from native, pop, push, search, social and other channels in one place. It supports S2S postbacks, sends conversions back to platforms such as Google and Meta, and adds AI traffic distribution, automation rules and MCP access for AI assistants.

Who it is for

Affiliates, agencies, iGaming operators and in-house marketing teams.

Key features

S2S postback tracking, including upsells and custom conversion types
Traffic Distribution AI routes traffic to better-performing landers and offers
Automizer: change bids, pause ads, sync costs and set rules from inside Voluum
Anti-Fraud Kit to detect invalid and bot traffic
Workspaces, white-label shared reports and MCP access for AI assistants

Pricing model

Monthly or annual subscriptions in individual and business tiers, based on event volume and features; Automizer is billed separately by tracked ad spend.

How Peter uses it

In 2018, Voluum was one of the trackers I used most. What I liked was that it pulled all my Zeropark data via API, so I could see the spend for each browser type right inside Voluum.

From All the Trackers I've Used Over the Years: Which Is Best? · 2018.05.19