Skro

Ad tracking and conversion attribution for media buyers

What it is

Skro is a cloud-based ad tracking and conversion attribution tool that brings ad spend, clicks and conversions into one dashboard. Beyond tracking and multi-dimensional reports, its built-in ads manager lets you pause ads and adjust bids and budgets, and it can send conversions through the Facebook (Meta) Conversions API.

Who it is for

Agencies, affiliates, media buyers, e-commerce sellers and search feed arbitrage teams.

Key features

Ads manager: pause ads and change bids and daily budgets inside Skro
Pixel-based cookieless tracking for Meta, Google and Microsoft Ads
Bot blocking and protection against direct visits to landing pages
Custom conversion events, multiple cost and payout models, ClickBank and Shopify integrations
Workspaces, multi-user access, custom domains with free SSL and one-click AWS site deployment

Pricing model

Free plan (no credit card); paid individual and business tiers are prepaid monthly and priced by events, with overage billed at month-end.

How Peter uses it

In my ProPush Constructor-to-Facebook postback chain, Skro receives the postback and passes it on to Facebook. One gotcha: ProPush sends clickid while Skro expects clickId, and when the case doesn't match Skro silently ignores it without any error.

From ProPush Constructor Advanced: DIY Facebook Postbacks with Claude Code · 2026.03.30