Articles 110
Field notes from the WeChat Official Account「Peter的Affiliate之路」, organised by series.
Articles are written in Chinese. Titles and summaries are translated; each article page links to the full Chinese original.
I Built a Six-Person Media Buying Team for $30
I've spent the past few days playing with Grok Bot, which xAI released in August, and it's pretty interesting.
Read more →$5 to Build a Custom Ad Optimization Tool
For a few dollars a month I run Polaris, my custom ad optimization tool: data comes in, it auto-adjusts by my rules, a dashboard shows the results, and dozens of scheduled jobs keep watch overnight.
AI ToolsNIKO 3.0 Upgrade: PropellerAds Joins Anthropic's Official Directory
I previously wrote about PropellerAds NIKO 2.0: one chat box to run your whole media buying operation.
ClickBox SeriesCase Study: Only 580K Facebook Users, So How Did eCPM Hit $81?Sponsored
Last week's Facebook BM ban took down many people's ad accounts overnight, leaving them with no accounts to run.
AI ToolsZeydoo MCP: Your Account, Now in AI's HandsSponsored
After the PropellerAds and ProPush MCPs, here's the third piece: Zeydoo MCP.
One-Person CompanyWise Business Accounts' New 90-Day Rule: What It Means for Affiliates
I'm a longtime Wise user, going back to when it was still called TransferWise, and I currently hold two business accounts and one personal account.
AI ToolsWorkBuddy: Built-In Agent Kits and Scheduled Competitor Ad Research
A look at WorkBuddy, which is very popular right now: if you'd rather not wrestle with Claude or Codex, I think it makes a good alternative.
One-Person CompanyUpgrading My Digital Employee with Airwallex for 'Financial' Freedom
I wrote earlier about Claude Cowork starting work as my first digital employee, beginning with reconciling my Hong Kong company's accounts.
AI ToolsTesting ProPush MCP: One Prompt Pulls Four Days of RevenueSponsored
Last week I covered the PropellerAds MCP; today it's another one: ProPush MCP.
PlaybooksMVAS: An Evergreen Vertical, So Why Do Beginners Always Lose Money?
Anyone in our industry has heard the name MVAS at some point.
IndustryA Weight-Loss Injection Brand Spending $1.1 Billion a Year on Ads
Hims is a US telehealth platform covering hair loss, skin and men's health, but what recently pushed its annual revenue past $2 billion, up 60%, is mainly one thing: weight-loss injections.
AI ToolsAfter Installing This, I Closed My PropellerAds DashboardSponsored
When I wrote about NIKO, I mentioned PropellerAds had also released an official MCP Connector that deserved its own post, which I promised to write.
NotesFound a Hidden Gem: Vibe Coding While Paddleboarding
When I got up this morning, my wife said: why not work from somewhere else today?
Buying ToolsMultilogin: One of the Essential Tools for Facebook AdsSponsored
Anyone running Facebook ads knows that creatives and bids come later; the account environment is the first hurdle.
AI ToolsOne Chat Box to Run It All: PropellerAds' Big NIKO UpgradeSponsored
Since last week's promo code post, people have been asking me for codes, opening accounts and sending deposit screenshots in exchange for my optimization guide. The code gets you in the door; getting your first campaign running is what really matters.
Traffic SourcesMonths in the Making: PropellerAds Promo Codes (+ Optimization Guide)
Through a recent collaboration with PropellerAds, I finally managed to get a batch of promo codes.
One-Person CompanyHK$3,600 to Keep a Company with No Employees
My company secretary messaged me this week: my Hong Kong company's annual renewal is due.
ClickBox SeriesCase Study: How 1-3-3 + Manual Targeting Hit 26.87% ROI in 2 MonthsSponsored
A case Zeydoo's official blog published in May: another affiliate ran ClickBox on Facebook in the Philippines and Mozambique, netting $1,721 in two months at 26.87% ROI. His approach differs from mine: a 1-3-3 test structure, strict manual targeting and a three-person team.
ClickBox SeriesCase Study: How 5 Facebook Campaigns Hit 27.5% ROI in South AfricaSponsored
ClickBox case study series, issue 2 (special edition). Zeydoo's official blog features my own run: 5 Facebook campaigns for ClickBox in South Africa in December 2025, with $5,257 spent, $1,444 net profit and the best campaign at 91% ROI.
NotesThis Year's ChinaJoy Has Surprises!Sponsored
Bottom line first: ChinaJoy 2026, Shanghai, July 31 to August 2.
AI ToolsAdv Tracking: Version 1 of My Own Tracker
In my last post I said I'd build a custom tracker in the second half of the year. With some free time these past few days, I got straight to it.
Industry10 Billion Tokens Burned in 3 Months: How to Run Ads in H2
Before talking about the second half of the year, there's no avoiding the PartnerBoost (PB) project that's blowing up lately; nearly every community is discussing it.
PlaybooksA Hot Traffic Arbitrage Project I Got Working in One Month
Since I resumed writing my WeChat Official Account last year, advertisers have steadily reached out about collaborations. The main topic, though, is ProPush Constructor, the traffic arbitrage project I took from 0 to 1, and its new built-in AI Assistant that generates landers without using your own AI tokens.
NotesFreedom Is the Real Endgame of Running Ads
For over a month I've been grinding away at one project, and I've finally taken it from 0 to 1.
Facebook AdsWhat Is the Facebook '$1 Ad Set' Method? AI Is Speeding It Up
A creative is running well at hundreds of conversions a day, then volume suddenly drops and extra budget can't save it. Killing it feels like a waste, but forcing it loses money.
AI ToolsI Vibe-Coded an Offer Weighting System: No More Midnight Offer Swaps
Today I'm sharing an offer-weighting automation system I built with AI tools, which solved a long-standing pain point for me.
One-Person CompanyHow a One-Person Company Builds AI-Native Workflows: My 5 Tips
Recently I moved my entire affiliate media buying operation onto an AI-native workflow.
ClickBox SeriesCase Study: How This Facebook Ad Kept Running for 5 Months
Today I'm sharing a case study about Facebook traffic.
PlaybooksBrand Bidding: A Rite of Passage on Google Ads
Last month I wrote about eCom Listicles; today it's the other path most affiliates on Google Ads have tried: Brand Bidding.
AI ToolsClaude Design: 1,600+ Lander Combinations in 5 Minutes
In my last post on the eCom Listicle playbook, I mentioned Claude Design.
NotesOur Community's First Offline Meetup Dinner
On Wednesday I asked in our community whether anyone was going to the traffic conference in Shenzhen.
PlaybooksEmail Marketing: One of the Real Passive Income Streams in Affiliate
When I mentioned Lifetime Commission as a form of passive income a while back, many people running offers were interested.
PlaybookseCom Listicles: The Most Beginner-Friendly Play I've Seen in 2026
A question several newcomers have asked me lately: I hear Pop makes it easy to lose money and hard to win, so what else suits beginners?
AI ToolsObsidian + Claudian: My Media Buying Knowledge Base, Karpathy-Style
Let's talk about the AI knowledge bases everyone's buzzing about: after using Obsidian + Claudian in depth, I built my own media buying knowledge base.
IndustryClaude Starts KYC Checks + Google Bans Back Button Hijacking from June
One piece of news concerns the AI tools you use: Anthropic has started identity verification (KYC) for Claude users, requiring a photo ID plus a selfie.
NotesTen Years in the Industry: To Those Still on the Road
I joined the industry as an intern at the end of 2015, a full ten years ago.
PlaybooksWhy Your Campaigns Keep Crashing: Maybe the Opposite of What You Think
Every media buyer has lived this: a campaign starts to pick up, so we rush to add creatives, adjust bids, add targeting, cut zones and swap offers, and then it crashes.
Traffic SourcesI've Run PropellerAds for Years. Here's Why I Never Switched
Every media buyer knows there's no once-and-for-all choice when it comes to traffic sources.
Playbooks10 Years into Media Buying, I Found Where Real Passive Income Hides
Media buying has always had one pain point: when the traffic stops, the income stops with it.
Traffic SourcesI Ran PropellerAds This Way, and the Results Surprised Me
Lately, the first thing many people ask after adding me on WeChat is how to make PropellerAds campaigns profitable.
One-Person CompanyClaude Cowork: My First Digital Employee Does My Hong Kong Company's Books
Since last year, the idea of the one-person company (OPC) has suddenly taken off.
AI ToolsI Built a Low-Cost Ad Creative Library with OpenClaw + Feishu Bitable
Some friends aren't sure what OpenClaw can actually do once it's installed. This afternoon I happened to share in the community how I use it for ad spying.
AI ToolsProPush Constructor Advanced: DIY Facebook Postbacks with Claude Code
Running ProPush Constructor with Facebook traffic is hot again. Last year, before it officially launched, I wrote 'Build Your Own Survey Lander: An Arbitrage Play.'
PlaybooksStill Don't Know Affiliate in 2026? How It Makes Money, in 3 Minutes
Last week a friend who runs an independent e-commerce site asked me what this Affiliate thing I talk about every day actually is, and whether it's the same as Taobao affiliate marketing.
AI ToolsWeChat Clawbot: When the Official Players Step In, What Comes to Mind?
Last Friday I was chatting with a friend about when WeChat would support OpenClaw, and by the weekend it had arrived.
IndustryToken Has Changed: From Ad Tracking Parameter to AI Compute Unit
I first came across the term 'token' as a parameter in ad tracking.
AI ToolsMeta Banned OpenClaw, but I Plugged It into My Ad Account
Meta executives have reportedly ordered staff not to install OpenClaw on company devices, with dismissal for anyone who does.
AI ToolsOpenClaw $100 Ad Test Update: It Made Money, Better Than Expected
After my post about giving OpenClaw $100 to run ads, the reactions split into two camps.
AI ToolsBack to Work: I Spend RMB 2,000 a Month on AI Tools. Is It Worth It?
A friend asked how much I spend on AI tools each month. I did the math: a little over RMB 2,000.
AI ToolsTesting OpenClaw: I Gave It $100 to Run Ads, and It Taught Me a Lesson
Last week I wrote about how AI can power affiliate ad automation. This time I put it into practice: I gave OpenClaw my PropellerAds API key, two BeMob tracking links and a $100 budget, and didn't intervene at all.
AI ToolsClawdBot (aka Moltbot): Its Real Value for Affiliate and Ad Automation
Clawdbot (since renamed Moltbot) gained 9,000 GitHub stars in a single day, passing 60,000 in total. Mac Minis sold out because of it, and Anthropic even asked it to change its name.
One-Person CompanyHong Kong Company vs. UK Company: Affiliates vs. Indie Developers
Indie developers favor UK companies for fast Stripe approval and low costs, while affiliates, who are paid by networks via wire transfers into business accounts, are often better served by a Hong Kong company. Based on my own registration experience only; not tax or legal advice.
One-Person CompanyThe Place Every Affiliate Passes Through: Hong Kong
I'm in Hong Kong for a few days on a business trip with a fairly relaxed schedule, so here are some thoughts on what Hong Kong means to me.
AI ToolsNo More Manual Ad Setup: Vercel's Agent Skills Advance Ad Automation
Last week I wrote about my Adv ad automation system, and I've kept improving it since. Now, even when I'm out, I no longer have to carry a laptop to watch the data remotely.
AI ToolsI Built an Adv Ad Automation System with Claude Code in Just 3 Days
Last year I wrote 'Why You Should Get into Media Buying Early' about running Advertizer (Adv) accounts. This time I used Claude Code to build a system that keeps QS above 80%, analyzes platform trends, and auto-generates and verifies BeMob links for new Adv ads.
IndustryYear in Review: AI + Affiliate + One-Person Company = 2026?
On the last day of 2025, a quick look back at my affiliate journey this year, and an early Happy New Year to everyone.
Facebook AdsFacebook × Zeydoo: The Basic Playbook (Part 1)
Last week's post about six years of working with Zeydoo even brought my AM over to comment. This part covers four basic setup points for running Zeydoo offers on Facebook: ad accounts, tracker, Page warm-up, and offer parameters, postbacks and flow.
NotesSix Years of Partnership and a Christmas Gift from an Old Friend
Today I want to talk about something a little different: affiliates and affiliate networks.
PlaybooksBuild Your Own Survey Lander: An Arbitrage Play
ProPush recently launched a new tool, Constructor: essentially a customizable arbitrage page builder that gives you far more freedom than Zeydoo Survey itself, and plays differently too.
Buying ToolsAn Essential Tool for Going Global: AdsPower
After several days on Facebook, a change of pace: AdsPower, the antidetect browser I consider essential for overseas business.
IndustryWhy You Should Get into Media Buying Early
Last week a community member noted that resources and barriers to entry in media buying are now high. After several posts on the Andromeda algorithm, I'm switching angles to explain with a real case (Monetizer's Advertizer) why you should get into media buying early.
Facebook AdsMeta's Andromeda Algorithm for 2026: Summary 1.0 (Part 1)
Based on several months of testing, my summary of Meta's Andromeda update: ad delivery is shifting from complex campaign structures to creative-driven ads that the algorithm matches to the right audience. Keywords: Meta, Andromeda, creatives, ABO, CBO, AI, Retargeting.
IndustryBlack Friday: Are You Still Looking Forward to It?
Is Black Friday a celebration or a test? For an affiliate, it feels like both a party and an exam.
Buying ToolsCloudflare Went '500' Last Night. Is Your Data OK?
A technical look at two infrastructure incidents in one month: an AWS us-east-1 disruption that delayed BeMob postbacks and hurt campaign weighting, and last night's Cloudflare Pages 500 errors that burned budget on landers that wouldn't load. Keywords: Cloudflare Pages, BeMob, AWS, CPA, Affiliate, Server Status.
IndustryThe AI Media Buyer Era: What to Do When Algorithms Learn to Buy Media
AI won't replace media buyers, it amplifies them, as three workflows I use every day show: automated creatives and reports, AI-made video ads, and PWA games as your own product. Keywords: Claude Code, Gemini, ChatGPT, OBS Studio, PWA, Meta.
Traffic Sources2025 Push Publisher Guide: Catch the Last Window of Opportunity
As Google AI cracks down on Push, this guide shows publishers how to keep monetizing push subscriptions with a Google Sheets script (or n8n workflow) that automates domain rotation, Safe Browsing checks and lander updates. Keywords: domain rotation, Google Sheets, cloaking, Google AI, Google App, n8n.
Notes1,700+ Days Without an Update...
It's been 4 years, 8 months and 11 days since my last post, and I'm grateful to everyone who kept messaging to ask how I was and when I'd be back. Here's what I've been doing these 1,700 days, and when regular posts resume.
PlaybooksA Daily-Payout Affiliate Network I Recommend + Double 12 Perks
For Double 12, here are a few genuine perks (no strings attached) that I think will help newcomers and some friends.
Case StudiesCase Study: The Full Process Behind a 100%+ ROI Crypto Offer
Crypto offers have been converting very well lately, so here is a full-process case study (with a paid section) meant to share ideas. The test ran in ZA: $508.89 spent, $1,072.59 in revenue, 100%+ ROI.
Traffic SourcesPassive Income in 3 Minutes: Push Ads
A line that hits home: yes, income while you sleep means earning some return without having to put your time into it.
Traffic SourcesPush Ads: Building Your Own Push Subscriber List (Part 2)
Part 1 showed how to build your own push list with OneSignal and test offers on those subscribers, but monetizing that way is slow and making creatives and A/B tests is a hassle. So Part 2 flips it: collect push subscribers for a platform, Monetizer's Collect Subscribers, and get paid per subscriber.
Traffic SourcesPush Ads: Building Your Own Push Subscriber List (Part 1)
While spying on ads a while ago, I noticed some affiliates trying to build their own push lists on their pre-landers. Hmm... can that actually make money?
PlaybooksDating Offers: The Basics (Part 1)
This one is about dating offers. Why? I promised a few WeChat Official Account followers I'd cover it when I had time, and I hope it helps.
IndustryAffiliate Trends for 2019: Four Directions
Some friends recently asked me what's still worth running in 2019. Here are four directions I think are worth exploring, each rated 1 to 5 for how hot it is, for reference only.
Case StudiesCase Study: Zeropark Push Ads + COD
My first post of the new year, wishing everyone smooth work and a happy family. It breaks down a Zeropark Push test of two weight-loss COD products in Malaysia, where the approval rate held around 85%.
PlaybooksA Money-Making Campaign on Autopilot in Two Days: AI Optimization
'AI optimization' here means a traffic source's Smart eCPA: set an achievable eCPA target, fund it, and the machine optimizes for you. Traffic sources have offered smart optimization since 2015, yet few people around me use it (Facebook aside), so I test it on Zeropark.
Traffic SourcesHow to Get a Native Ad Campaign to 100%+ ROI
Before I tried native ads, I'd heard plenty of discouraging things about them.
Traffic SourcesNative Ads: MGID & Content.ad (Bonus at the End)
What is a native ad? To borrow my earlier description: if it doesn't look like an ad, it's a native ad.
Traffic SourcesA Rarely Mentioned Traffic Source That Works Well (Part 3)
Followers of my WeChat Official Account kept asking for a third traffic source recommendation; I've been busy, so it took until now to write it.
Traffic SourcesA Rarely Mentioned Traffic Source That Works Well (Part 2)
Following Part 1 on TrafficStars, this installment covers SelfAdvertiser: sign-up without a photo ID, a $100 first deposit, PPV and Domain traffic, and how to set up a campaign.
PlaybooksAffiliate Networks vs. Direct Advertisers: Which Suits You?
It opens with a tiered discount on my '2018 Affiliate Media Buy' course, then weighs affiliate networks (fast payouts, beginner-friendly, plenty of offers, but lower payouts, extra redirects and shaved conversions) against working directly with advertisers.
Case StudiesCase Study: How Push Notification Ads Are Displayed
I covered how to run Push Notification ads in an earlier case study. This one looks at them from the user's side: I subscribed to a few sites and break down three real push ads I received, from the notification to the offer.
PlaybooksNetwork COD vs. Building Your Own COD Channel: Which Do You Choose?
Following my earlier posts on e-commerce COD, today I compare running COD offers from affiliate networks with handling the whole chain yourself: sourcing, logistics and ad buying.
Playbooks2018 Passive Income: An Amazon Niche Site from 0 to 1 (Part 1)
This article walks through the whole niche-site process in five points, and nearly 50 common niche-site Q&As are available in my community.
PlaybooksHow to Launch Your First Profitable Campaign on Zeropark (Part 2)
People have long asked where Part 2 of my Zeropark tutorial went. Part 1 covered targeting and caveats; Part 2, on optimization methods, was first shared only in my community and is now published at the request of newer members.
Traffic SourcesEveryone Says They Run DSP, But What Does That Actually Mean?
Ask affiliates or teams what they're running lately, or ask a job candidate what traffic they buy, and the answer is often 'DSP', but is it what you imagine? A simple breakdown based on my own understanding of DSPs.
Traffic SourcesA Rarely Mentioned Traffic Source That Works Well (Part 1)
Friends often ask me to recommend a quality traffic source. Honestly, everyone is short on high-quality traffic and always digging for valuable sources, so does being rarely mentioned mean low quality?
Case StudiesCase Study: How to Run Push Notification Ads
I mentioned Push Notification traffic a while ago: it lets media buyers deliver the products they promote to users' phones promptly, in a native ad format.
PlaybooksHow to Cash In on the World Cup
Before the Dragon Boat Festival I started gathering World Cup materials: banner designs, multilingual LP translations and offers (mainly football sweepstakes, gaming and casino), making as many creatives as possible so I could swap them easily.
PlaybooksA Reliable COD Affiliate Network I Recommend
In my earlier case study on picking a COD weight-loss product, I said I'd recommend a network once I got paid, and I can also help anyone who needs to apply.
Traffic SourcesExperiencing Popunder Ads from the User's Side
Google has redefined pop ads this year, and since version 66 Chrome blocks autoplay sound, so what does that mean for Popunder? To find out, I put PropellerAds Popunder ads on my own blog and browsed it as a regular user.
Case StudiesCOD Follow-Up: Testing Niches in Multiple Ways to Expand Profit
So far I've tested 10+ COD products in 6 countries, and four of them bring in steady, profitable orders. Of 37 orders, 28 were completed and 9 cancelled; cancellations came mostly from Europe and the US, while completed orders were concentrated in Southeast Asia.
Case StudiesCase Study: Picking a COD Weight-Loss Product to Get Orders Fast
COD stands for cash on delivery. I'd known how it works for two years but held off, preferring to stick to what I'm good at; this case finally tests two weight-loss products in Malaysia and the Philippines.
PlaybooksSplit A/B Testing as I Understand It (Part 2)
Continuing the A/B testing post from a few days ago (meant for the next day, but I got busy), here's more on split testing while my campaigns wait for approval.
PlaybooksSplit A/B Testing as I Understand It
When you work with piles of data every day, A/B testing is unavoidable. Here's split A/B testing as I understand it, and how it fits into day-to-day data work.
Buying ToolsAll the Trackers I've Used Over the Years: Which Is Best?
Over the years I've used about 10 trackers: iMobiTrax, Voluum, FunnelFlux, Thrive, Pixelk, BeMob, Newbidder (no longer open to the public) and a few private systems built by forum veterans.
PlaybooksLanding Page Optimization (Part 2): Detecting the Visitor's Language
Community members often tell me their LP click-through rate is too low and they don't know how to raise it.
Traffic SourcesQuickly Building a Profitable Native Ad Campaign (Part 1)
To me, a native ad is simply an ad that doesn't look like an ad to users. Facebook is great if you can run on it, but its restrictions push sensitive offers onto other native networks; here I test a subscription offer that hit 178% ROI on its first day.
PlaybooksJavaScript Snippets to Quickly Boost Landing Page CTR and Conversions
A set of ready-to-use code snippets for landing pages: mobile viewport and noindex meta tags, alert pop-ups, visitor geolocation, day and time-of-day text, a countdown timer, and a click-anywhere redirect.
Case StudiesCase Study Day 1: Step by Step to Email Submit Profit
Blogs abroad often ask visitors to submit their email and then keep marketing to them; that's Email Marketing. For affiliates, an Email Submit offer simply means the advertiser provides an LP and you get users to submit their email, and Day 1 tests it on domain parking traffic.
PlaybooksLanding Page Optimization: Improving Click-Through Rate (CTR)
My earlier LP tips covered load speed: compressing images and JS, keeping code lean, formatting link replacement and so on. This post adds two more: build LP angles around trending topics from Google Trends, and show visitors their real device and location to boost credibility.
PlaybooksSweepstakes Part 2: Strengthening the LP, the Key Step from 0 to 1
Part 1 covered a specific case, optimizing traffic source, offer and targeting (details in my community or the previous post). This part focuses on the landing page: fast loading, rewriting spied copy around the product and trending topics, and adding urgency.
Case StudiesSweepstakes Part 1: A Campaign That Ran Profitably for 3 Months
A breakdown of a US Sweepstakes campaign on Pop traffic that took 3 to 5 rounds of excluding sites and adjusting LPs to find profitable placements, running at 50% to 80% ROI. The LP, Website IDs and offer data are available in my community.
Traffic SourcesSpecial Notes on ExoClick
First, a reader question: how do you save an LP you saw while testing on a phone? It's easier on desktop by matching the GEO's IP, device and browser, or with a spy tool like AdPlexity; then come my notes on ExoClick deposits, domain targeting, account bans and reports.
Traffic SourcesHow to Run a Profitable Campaign on ExoClick (Part 3)
Today's question: once you've got that site, what do you do with it?
Traffic SourcesHow to Run a Profitable Campaign on ExoClick (Part 2)
Before creating a campaign, you need to know which features ExoClick gives you; mastering even one feature often doubles your results for half the effort.
Traffic SourcesHow to Run a Profitable Campaign on ExoClick (Part 1)
Many beginners start media buying on PopAds or other platforms with low deposits and loose reviews, but adult or dating offers often perform poorly there or don't convert at all. ExoClick or TrafficJunky suit them better, though ExoClick requires a $200 minimum deposit versus $50 for TrafficJunky.
IndustryShady Tech: Who's Stealing Your Traffic? Have You Ever Wondered?
Have you ever considered that while you browse, watch videos or view ads, your traffic may be silently stolen without a trace? This shady tech is called traffic hijacking.
IndustryHow the New Chrome Version Affects Pop Ads
Since last year Google has been signaling a crackdown on user-hostile pop ads, and in early February it officially released Chrome 64. Media buyers, especially those running pop ads, are uneasy about what this update means.
PlaybooksHow to Launch Your First Profitable Campaign on Zeropark (Part 1)
It opens with a quick preview of the posts coming over the next few days. Part 1 then covers the Zeropark basics: its PPV and Redirect (Zero Click) traffic, campaign settings, and which offer types suit each.
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