RollerAds

Push and popunder ad network for buying and monetizing traffic

What it is

RollerAds is a self-serve ad network. Advertisers buy Push, In-Page Push, OnClick (popunder) and Direct Click traffic, while website owners can monetize their traffic through push subscriptions. It runs an in-house anti-fraud system and adds a built-in offer marketplace (the CpaRoll network is now part of it) plus parked-domain monetization.

Who it is for

Affiliates and media buyers running push or pop traffic, and site or domain owners who want to monetize traffic.

Key features

Formats: Push, In-Page Push, OnClick (popunder) and Direct Click
Targeting by GEO, carrier, OS, browser, subscription age, day/time and zone lists
In-house anti-fraud system and tracking macros for tracker integration
Built-in offer marketplace to launch offers on RollerAds traffic
Publisher monetization via push subscriptions or parked domains (DNS)

Pricing model

Advertisers top up a balance; Push is billed per click (CPC) and OnClick per thousand impressions (CPM), with a CPA Goal bid model also offered. Publishers earn per push click.

How Peter uses it

For push traffic, RollerAds is the platform I use most. I've also written a guide to RollerAds Publisher (monetizing push traffic), covering domain rotation and automated deployment.

From 10 Years into Media Buying, I Found Where Real Passive Income Hides · 2026.04.07