PropellerAds
Self-serve ad platform for push, popunder and more
What it is
PropellerAds is a self-serve advertising platform for performance marketing. From one account, advertisers can buy Push, In-Page Push, Popunder (Onclick), Interactive Ads, Telegram Mini App ads and social traffic. It includes targeting, automated bidding, anti-fraud and traffic-estimation tools, and offers oRTB access for DSPs.
Who it is for
Affiliates, media buyers, agencies and direct advertisers.
Key features
- Formats include Push, In-Page Push, Popunder, Interactive Ads, Telegram Mini Apps and social traffic
- CPA Goal bids automatically toward a target cost per conversion; SmartCPM and SmartCPC are also available
- Rule-based optimization with automatic exclusion of weak placements (zones)
- NIKO AI assistant for campaign setup, plus AI-generated creatives for Push
- Multi-layer anti-fraud filtering, a Traffic Estimator and 24/7 multilingual support
Pricing model
Self-serve and prepaid: add funds, then choose CPM, CPC, SmartCPM, SmartCPC or CPA Goal depending on the ad format.
How Peter uses it
I've used PropellerAds since 2016 and still run it today; it has long been my main traffic source for Pop and Push.
From I've Run PropellerAds for Years. Here's Why I Never Switched · 2026.04.08
Related articles 8
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Since last week's promo code post, people have been asking me for codes, opening accounts and sending deposit screenshots in exchange for my optimization guide. The code gets you in the door; getting your first campaign running is what really matters.
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Through a recent collaboration with PropellerAds, I finally managed to get a batch of promo codes.
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Bottom line first: ChinaJoy 2026, Shanghai, July 31 to August 2.
Traffic SourcesI've Run PropellerAds for Years. Here's Why I Never Switched
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Lately, the first thing many people ask after adding me on WeChat is how to make PropellerAds campaigns profitable.
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Google has redefined pop ads this year, and since version 66 Chrome blocks autoplay sound, so what does that mean for Popunder? To find out, I put PropellerAds Popunder ads on my own blog and browsed it as a regular user.
Sources: propellerads.com · propellerads.com/features/automation · help.propellerads.com/en/articles/2730891-what-are-the-pricing-models-in-the-self-service-system · help.propellerads.com/en/articles/1955651-overview-of-ssp-self-service-platform-for-advertisers. Details can change — check the official site before you sign up.